SEO is an umbrella term which encompasses many different strategies. There are a lot of ways to improve a website’s ranking. The plan of attack will make or break your site’s SEO, and it’s important to make the right choices. Well written copy, relevant links, user-friendly design, proper keywords, and ever-changing backend technical requirements, all directly effect your SEO. Proper use or misuse of any part of SEO could make or break your entire marketing strategy. SEO is constantly changing and constant research and development is required to keep your website optimized.
Search engine optimization will significantly improve your website, not only for the search engines, but for your users as well. This should result in higher rankings in major search engine results pages, and better interaction once users reach your website. Once your position is established your listing will generate a handsome stream of new leads since these results enjoy higher click-through rates and better conversion.
Keyword Research
Keyword research isn’t just about verifying how many searches a particular keyword has, it’s also about exploring the many varied ways that people use language to research an idea or topic. Keyword research includes gathering different keywords and using different metrics to determine their potential value. Then you have to add metrics, including search volume, competition research, and other different variables, to determine how valuable certain keywords are for different pages on your website.
Website Optimization
Providing expert knowledge of technical aspects of SEO to ensure that your website is giving Google, Bing, Yahoo and others, exactly what they’re looking for. Your ideal online audience will find you before competitors when searching for those main keywords. Services include optimizing your existing website to make search engines take a second look, and designing and developing new websites with SEO in mind.
Content Strategy
The best way to build domain authority (your search engine ranking score) is to create well-written, quality content that will generate both links as well as shares on social media. Your business needs good content and help putting it out, to bring the right traffic to your website.
Mobile-First SEO
There are expected to be over 11.5 billion mobile-connected devices worldwide by the year 2020. Everyday, more and more people spend their time on the internet using their cell phones or tablets. It’s a simple matter of convenience.
Google has taken notice and is working on a new strategy for their site indexing called Mobile-First. If your site isn’t mobile-friendly (also known as responsive), your SEO is going to take a hit. When it launches websites that adapt to the device you are using will take a higher priority in Google’s search results than a site that is “desktop only.”
I only work with, or develop, responsive WordPress skins that meet Google’s Mobile-First website requirements.
SSL Included
While not exactly SEO related, all major web browsers are now warning visitors if the connection to your website is not encrypted with SSL (HTTPS), directly affecting your site’s traffic. Prominent warnings are shown in the address bar, indicating that an insecure website is “Not secure.” This warning will show for all http websites.
SSL/HTTPS is included at no additional charge, for all hosted websites.